About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 restricted version bottles will likely be produced generating this an unmissable piece of historical past for collectors.
This new, lightweight bottle can be a detail of exquisite elegance; but a lot more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We're going to continue applying these learnings throughout our range, taking much more progressive strides as we look to the way forward for Scotch.”
Johnnie Walker’s five years of research and progress have meant the information attained is staying applied over the selection of Diageo products and solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been designed by adopting a exam-and-find out design, designing and Discovering without the need of limitation and imagining what the future of lightweight luxury packaging could provide.
Worldwide Layout Director at Diageo, Jeremy Lindley who led the design undertaking, stated, “Johnnie Walker Blue Label Ultra was born away from an ideation session checking out the way forward for luxury. With other classes relocating in direction of lightweight – like eyewear and higher-overall performance cycling – we questioned whether luxurious spirits could comply with match. “We took our vision to the staff of skilled glassmakers and during a five 12 months examination-and-discover process slowly but surely found out how to generate stylish, light-weight glass.
From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of various whisky flavours.
Coupled with exterior glass makers, the brand name rethought all aspects of how the bottle is built, designed and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the iconic Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra would be the model’s lightest 70cl Scotch whisky glass bottle so far also to the best from the brand’s understanding and analysis, the globe’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment that has a recognised paradigm of luxurious.
Created via a take a look at-and-find out model with exterior glass makers, this mild-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the way forward for lightweight, and will help learn new opportunities for lighter, lessen carbon packaging solutions.
“We didn’t know very well what we have been going in order to attain after we set out to thrust the boundaries of luxury, and the result is a thing that several said would not be doable.
Diageo has stated which the “Earlier claimed ‘lightest fat click here scotch whisky bottle’ was introduced by a UK retailer and weighed all-around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo As well as this, Diageo has announced that a royalty-totally free license towards the patent will probably be provided to anybody who wishes to join Johnnie Walker in its mission. Lindley said: “Rather than keep this new know-how near to our upper body, we’re energized to be offering a royalty-totally free licence to our granted British isles patent to the earth.
Mentioned approach aims to decrease the weight of glass in Johnnie Walker packaging. This could have a immediate effect on the carbon emissions of Johnnie Walker packaging, both equally with regards to output and transport.
In whisky packaging, luxurious usually implies significant—think thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker wishes to upend that imagining and embrace the Idea that lithe is lavish.
Sure—this collectible edition may be ordered on the web and transported securely to the door with signature confirmation.
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With our committed give attention to presenting lightness across each individual style and design factor, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.